If the first thing your readers see on your website is About Us, Our Story, Who We Are, Meet Our Trustees, etc., you might be driving your visitors away.

The social development sector, like many others often exclusively talks about success stories. Should we also consider normalising talking about failure stories?

In efforts to rally support for social change and get the most reach on social media, organisations often write generalised copy, hoping to get everyone’s attention.

𝐈𝐧 𝐭𝐡𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐟𝐢𝐞𝐥𝐝, 𝐬𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐍𝐆𝐎𝐬 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬 𝐟𝐢𝐫𝐬𝐭, 𝐚𝐧𝐝 𝐭𝐡𝐚𝐭'𝐬 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦.

𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐡𝐚𝐧𝐠𝐞, 𝐝𝐨 𝐧𝐨𝐭 𝐥𝐢𝐦𝐢𝐭 𝐲𝐨𝐮𝐫 𝐜𝐚𝐥𝐥-𝐭𝐨-𝐚𝐜𝐭𝐢𝐨𝐧 (𝐂𝐓𝐀) 𝐭𝐨 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐨𝐫 𝐞𝐯𝐞𝐧𝐭𝐬 𝐨𝐧𝐥𝐲.

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐲 𝐣𝐮𝐬𝐭 𝐚𝐝𝐝𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐨𝐧𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡.