I started Zarif et al. to help leaders and organisations use content as a strategic tool to get closer to their goals.

Typically (and rightfully so), you’ll see content used as a self-promotion tool to build brand awareness. But many are stuck at the “awareness” stage for years, and the outcome: The audience is aware of what you’re doing and that’s it.

Eventually, your content shares a hauntingly familiar fate as the multiple alarms you’ve set on your phone, waiting to be snoozed and overlooked.

I want to change that by writing high-quality content that’s hyper-focused, relatable and, most importantly, brings you closer to your objectives. This is where we work together to craft the right messaging that would connect to your target audience

With more than a decade of experience in the non-profit and for-profit (B2B) sectors, I’ll use my B2B experience to establish game-changing content operations to produce data-driven yet heartfelt narratives.

Let’s help you build content that inspires action.

PS In case you need a writer that can also DJ on vinyl, produce minimal house music, and used to work on a cool virtual reality project on Taman Negara, you’re on the right page.